"Keyword
Research - Find Your Niche Market"
by
Arun Agrawal
Its
true!
"Don't
try to create search engine traffic. Stand in front of the lane where
traffic is."
When
you are thinking of creating a new product or developing a website, you
should first find out what is it that people are looking for.
Two
things are very important for you to succeed.
-
The
product or site should relate to something you love. You can create
a successful site on horses only if you love horses.
-
You
have to locate what topic related to your subject is in heavy
demand. Is it care and upkeep
of horses or horse racing?
If
you do not identify a niche market and become an expert in that
subject, you will have a tough time succeeding in your venture.
Now,
its easier than ever!
Locating
your niche area has become easier than ever. There are several tools
that help you to locate variations of your basic theme and then report
the demand, supply and profitability of these keywords, based on the
search engine traffic.
Keyword
Demand
The
amount of search engine traffic your selected keyword is having. The
more, the better. This will differ from search engine to search engine.
Keyword
Supply
The
number of sites that come up when someone searches for the term.
Obviously, the fewer, the better.
This
is your competition. You will have to get a good rank in these search
engine result pages (SERP). You have a greater chance of getting a
good rank and possibly hits to your sites when there is lower
competition.
Keyword
Potential
The
potential of the keyword you are targeting is the ratio of the demand
vs. the supply. If the demand goes up, potential goes up; if the supply
goes up, potential goes down.
However,
there is a twist here.
Which
is a better keyword? One with demand and supply of 100 each or one with
demand and supply of 1000 each. Naturally the later.
So
what we do is - to build this factor in our calculations, we put
potential
= (demand x demand) / supply
This
reports the potential of the second keyword as being higher - which it
is.
You
must note here that the actual figure for potential is not important.
Its main use is to rank the keywords we are planning to target and
identify, which are the ones we will go for first.
What
do you do with these keywords, once you have identified your high
potential keywords? We will be covering this topic in the second part of
this article - "Keyword Rich Content Pages - Climb Up the Search
Engine Ladder".
Ad
Word Analyzer software allows you to specify a starting keyword
(keyword seed) and then report popular variations, supply and demand
of these. It also reports the number of ads currently being shown on Google
Adwords and Overture.
Wordtracker
is a subscription based service that lets you enter a phrase and then
suggests variations based on dictionary and thesaurus. You can select
the variations that you want to study further. It will then report which
related key phrases were used at various search engines and how many
times. You can collect these and finally carry out a competition
analysis. This will help you to identify most profitable terms - that
have a fair demand but low
or reasonable competition.
This requires a monthly subscription but there is a free trial
available.
Check
it here: http://www.ebizindia.com/wt.php?id=article
NicheFinder
is a software that does the same thing but with fewer engines. It uses
Google (free search engine) and Overture ( pay-per- click search engine)
data to work out the most profitable key phrases. You have to invest in
this software just once and then you can carry any number of missions.
Check
it here: http://www.ebizindia.com/finder.php?id=article
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